Email Marketing

• Increased unique click through rate by 3.53%
  

• Increased click to open ratio to 12.36%
  

• Decreased average opt-out rate to 0.48%
  

• Worked on 11 different branded email campaigns with client

• Email Marketing brought in about 30% of overall revenue month to month
  

• Increased revenue from campaigns by 15%
  

• A/B tested email templates, subject lines, preview text, and CTAs to get the most optimal way to communicate with our audience
  

• Created email calendars and optimized flows
  

• Doubled audience list size through email capture testing, FB giveaways, and purchasers

• Brought in 23% of overall revenue from email automations alone
  

• Developed multiple email flows to accommodate & target our consumers
  

• Exponentially grew our audience list - 11x’s more people than when we started
  

• Lead the integration project between our ESP and custom site leading to a successful integration